Maidstone Distillery - Brand and Product Packaging

Brand

How to stand out for all the right reasons

Thomas KellyVictoria Grigg
Discussed by
star icon

Kent Spirit of the Year 2021 - George Bishop

Victoria, Account Manager

So, where do we begin with Maidstone Distillery?

Tom, Senior Designer

Well, we knew it would be a good one from the first meeting.

Victoria

That is true. The story behind why Darren and Sam wanted to reinstate the legacy of distilling in the County town was so rich in history and detail, it was very exciting…

Maidstone distillery logos
Maidstone distillery George Logo Maidstone distillery team meeting

Tom

They wanted a new brand, but actually it was all there to play with – it was a case of bringing all the pieces together and expressing them in a compelling and attractive way. It’s great when the story is so strong and authentic that the brand comes together really organically.

Victoria

From my point of view, it makes the process so straightforward because all the decisions almost seemed obvious! It was clear we were all on the same page.

Tom

And then we were introduced to George!

Victoria

Oh George… he became quite a fixture in our lives, didn’t he?

Tom

He was very impressive. George Bishop. Original Master Distiller and Founder of Maidstone Distillery in 1785. Pioneer. Adventurer. Leader. Passionate about gin and his community. It’s everything the brand needed to stand for.

Victoria

It took some time to get him perfect. I remember you spending ages researching the clothes, hats, even the canes from the period!

Tom

The client was rightly very committed to accuracy and attention to detail. And we knew that once George felt right and authentic, that he would become central to the rest of the brand. We really wanted customers to view him as an old friend.

Victoria

It was definitely worth investing the time. And talking of attention to detail…packaging?!

We always receive feedback that our bottles look beautiful. We wouldn't have such a strong brand and three strong products if it wasn't for Zest's commitment, flair, and vision.

Sam Graves, Founder

Maidstone distillery bottle designs

Tom

So much detail. It’s the great and challenging nature of packaging projects. Illustration, typography, colour, finish, pattern, bottle shape – I think we touched on them all through this process.

Victoria

Every detail becomes even more important when the aim is to create a spirit that forges a lasting legacy and competes with the big industry players. I think we all felt the pressure on the design to hold its own.

Tom

We had so many bottles of gin in the office! I remember the early tasting of Maidstone Distillery’s flagship London Dry Gin and realising what the design needed to achieve.

Victoria

I know what you mean. Creating a fresh yet timeless design within a crowded marketplace is a tall order. We needed a modern classic.

Tom

Sam and Darren challenged us to really flex our creativity and explore all the options. Every detail of the packaging was finalised in precise detail, but we also made sure all the elements worked together to capture what the brand stands for.

Victoria

The end result is WOW.

thumbs up icon

Served by the Elite pub chain

Maidstone distillery gin bottle design
Maidstone distillery ranscombe wild design Maidstone distillery design work
tag icon

Stocked in Bluewater and Macknades

Tom

Bold yet classy. I’m proud of what we all worked together to achieve – of all four outputs – the brand first, and then the three spirit products. We tackled all of them separately, each with their own identity and character but keeping a broad view of the whole offering. It’s been a complex but rewarding project.

Victoria

And Kent of Spirit of the Year at the Taste of Kent Awards for George Bishop London Dry Gin is no small thing…

Tom

We can raise a glass to that!

Maidstone distillery logo design
Maidstone distillery brochure design Maidstone distillery design work