The first product was a traditional London Dry Gin with bags of flavour and class – a bold tipple for the gin enthusiasts. As a team, we felt so comfortable in articulating the Maidstone Distillery brand that we were excited to create a product design that captured a specific feeling each time someone picked up a bottle. This would be Maidstone Distillery’s flagship product and the design needed to set the bar high.

The results speak for themselves. The elegant yet brave design speaks of a modern classic – one that is not afraid to rub shoulders with the Gordon’s and Sipsmith’s of this world. Consumer research reinforced our judgement that we had pitched it just right.

The brand needed to embody the same characteristics of this pioneering legend and pay tribute to George’s heritage, adventure, focus on quality and passion for his community. We wanted people to feel they were embracing an old friend through engagement with Maidstone Distillery – a sense of familiarity, tradition and reassurance.

We took the time to truly embed ourselves into the history and provenance of the man and the era and this paid dividends when it came to creating the final brand.