Green by name, green by nature

The Sustainable Growth team at Essex Council are working hard to boost Green Skills across Essex businesses and maintain a sustainable future for the County. The Green Skills Pledge was created to garner support with clear, impactful actions that aim to improve these skills and spread understanding. Our job was to create an identity that could be used across a broad range of collateral, and appeal to many audiences. Promoting eight key steps in an appealing way, we recommended additional animations to heighten engagement…and of course, avoid unnecessary printing! Speed, practicality and flexibility were the order of the day – and with only 10 days from brief to delivery of all assets, we made sure we didn’t waste any time.