Moving with the times
Since launching in 2014, Formula E has been growing rapidly in popularity and status.
With an increasing fan base, DS Virgin Racing wanted a website that could engage, enthuse and most importantly connect with supporters. Zest the Agency were the natural choice to lead the re-design, having worked on the previous website with the Formula E team.
The new website, to be launched for the inaugural race of the season, needed to bring fans and the team together and demonstrate Formula E as a forward-thinking brand, moving with the times and meeting fans’ needs.
Bringing Formula E to the fans
At the very crux of this ‘re-design’ was interaction. There was a real desire from the DS Virgin Racing team to bridge the gap between fan and team, allowing fans to feel closer to their heroes. Paramount to this success was the website’s new “Results Hub”, designed to be the “go-to” place for fans of stats. This hub contains information about previous races, qualifying stats and the key information of circuits. In doing so it adds a whole new layer of detail and enjoyment for the supporters of DS Virgin Racing, while all being in one centralised location.
Success online and on the track
By working closely with the DS Virgin Racing team, we have delivered a website that matched the brief but also cemented our working relationship with them as they continue to trust us to push the envelope when developing such concepts.
DS Virgin Racing had a memorable start to season 4 both on and off the circuit with team driver Sam Bird leading the championship standings following an opening race victory and then two top ten finishes in Race 2 in Hong Kong.
The new website saw traffic double from 1,376 unique users at last year’s opening weekend to 2,603 unique users this year.
View the website here.