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Client UX design & build: DeliciousDigital
Continuous improvement and evolution for millions of users
increase in organic sales
Rachel Peat, Senior Project Manager
This is one of our biggest sites – and also one of our biggest challenges.
Jordan Norris, Senior Developer
Yeah it is a beast of a site – but we’ve got it covered!
We started working with the team at Delicious back in 2018, and we kicked off with a mammoth site re-build. But we’ve done so much more since then, haven’t we Jordan?
“Zest has supported Eye to Eye Media since early 2018 for front and back-end development, UI work, UX thinking, project management and more - a real all-round digital agency.”
Recipes served daily
Loads. I mean, they have thousands of pages, and it’s so important to them that the site is up and running to the very best of its ability 24/7.
They rely on the site for revenue generation, users need to be able to find what they want, and fast – so it’s a massive task and they’ve got to trust us with their most valuable asset.
We’re more than a dev team to them, we’re tech support and strategy too. From ongoing optimisation around user journeys, dev, and SEO to really helping them with the site strategy, and making proactive recommendations to future-proof it.
And we have to constantly be on top of the changes Google makes – like the latest CLS* update – so that the site doesn’t lose ranking.
*That’s Cumulative Layout Shift – or for those less technical, stopping everything from jumping around the page.
Yeah so the pages load quicker and Google doesn’t penalise the site.
…..and Delicious’ users can continue to visit and consume content in their thousands.
Millions, isn’t it?
Monthly peak time users
During Covid when everyone was stuck at home and desperate to cook their way out of the boredom, site visits went up across the category. The work we’d been doing on the site, migrating to a new infrastructure to introduce load balancing and eradicate outages for example, meant that Delicious overtook their main competitor for the first time ever.
Which feels pretty good.
It’s a great feeling, to see how everything we do is making an impact, from fixing those pesky little bugs, to applying new ads across the site – it all adds up to a really happy client.
We also work closely with the whole team there, so content delivery and SEO – making sure that we’re all talking, reviewing and taking the right action. Without that communication and full transparency, it’s impossible to manage a site of that size.
I love looking at ‘what next’ – constantly looking at ways to improve the site, and the experience. We’ve got loads of recommendations on the table for Delicious, so let’s see what the next few months has in store!
You and a load of code?!
Google Page Experience
Slow LCP (Largest Contentful Paint)
The time a website takes to show the user the largest content on the screen, complete and ready for interaction.
High FID (First Input Delay)
The measurment of the time it takes for a browser to respond to a site visitor's first interaction with the site while the site is loading.
High CLS (Cumulative Layout Shift)
The unexpected shifting of webpage elements while the page is still downloading.