Improving the delicious. experience
The publishing house for delicious. magazine, Healthy Food Guide and Waitrose magazine engaged with Zest to provide an improved and robust digital platform to handle the growing success of their online publications.
Eye to Eye Media were looking for a true digital partner with greater strategic and technical capability and experience, and have appointed Zest to take on the support of all their digital publications. We worked collaboratively with the client to migrate, support and provide continual improvement services, including UX, technical development and SEO.
A feast of a job
With 1.7 million monthly users and over 8,000 recipes, the first major task of moving delicious. magazine from their existing platform and onto WordPress was no small undertaking. With our hosting partner WPEngine, we navigated the huge technical challenge of both migrating the large amount of content, as well as providing a fit-for-purpose platform able to cope with the high volume of user engagement.
With mobile and organic search traffic so high, improving the page load speeds was also essential to amplifying site performance and boosting search rankings above that of competitor websites. On completion we increased the average Google Page Speed score from 40 to 87, putting them away ahead of the competition.
Taking the platform to the next level
This stage has involved a full information architecture review as well as an in-depth audit of all content. The key is to enable the user to easily explore the wealth of recipes hosted on the site as opposed to returning to the same one each time, and this is achieved through good related content, providing extra value and encouraging social sharing.
With the client looking to double the volume of traffic to the website in the next year, our aim is to future-proof the infrastructure to ensure it adapts to increased demand and continues to exceed expectations.