Launching an industry game changer
We recently partnered with CharterSync to develop a PR and social media strategy to help launch their new freight logistics product to the market.
CharterSync is an industry disrupting platform that enabled freight forwarders and aircraft operators to achieve unrivalled efficiency and transparency in the supply chain, by connecting freight forwarders with charter aircraft availability in real time.
Our initial PR and social media strategy focused around the launch of the product at Air Cargo Europe in Munich in June 2019, and our relationship will continue through the months that follow the official product launch in July.
On-site PR and social support
We supported the CharterSync team on-site throughout the 4-day show in Munich, providing social media management and handling relations with key publications and journalists.
Our PR team arranged briefings prior, post and during the event itself to demonstrate the platform and gained coverage across European freight and logistics titles.
In the first 6 weeks of our relationship we managed to gain an impressive total of 45 pieces of press coverage, including front cover and inside editorial coverage in the primary industry publications.
Our relationship with CharterSync is still very much in its infancy, and we continue to drive regular press coverage, social media content, and other marketing collateral for CharterSync.