Brand Communications
Digital Build
PR Campaign

Driving new energy

Betteshanger Sustainable Parks is a unique and ambitious project being built on the 121-hectare site of the former Betteshanger colliery in East Kent. A once-in-a-generation opportunity for everyone to see how ‘old energy’ can be transformed into ‘new energy’, the park offers a huge range of activities and events.

We were appointed to create a re-energised marketing campaign to launch the new £8m visitor centre in summer 2017. Though the opening of the centre has been delayed until 2018 due to complications, we have continued to work with Betteshanger on interim marketing projects to maintain interest and drive footfall to the park.

Open for business

With Betteshanger Park undergoing renovation, it was important to get out the message that the park was very much still open to the public.

We were tasked with giving the hoardings and temporary visitor centre ‘cabin’ a makeover, bringing them in line with the overall brand and bursting with information on the development and upcoming launch.

A suite of collateral including press ads, online banners and visitor and event leaflets were created and distributed, all of which involved a hint of the upcoming re-energised campaign look to begin building excitement for what was to come. This, paired with a series of targeted Facebook campaigns, also drove event sales and kept Betteshanger Park appealing during a time of transition.

Betteshanger Animated GIF Betteshanger - Kent Mining Museum

Longer term fund raising campaign

Whilst working with Betteshanger Park during their transitional period, Zest The Agency has also recently won a competitive pitch to develop the creative for a fundraising campaign for the Kent Mining Heritage Foundation.

The project aims to part-fund the regeneration of the park and the construction of the new visitor centre that defines the history and future of energy in the local area. The project involves creating an identifier for the fundraising campaign, which ties in seamlessly with the Betteshanger brand and its existing communications.

Betteshanger - Easter Bunnies