Zest produced a bold, clean and uncomplicated group logo, alongside complementary subsidiary company logos and a 25-year logo. Sticking to the existing colour pallet to maintain recognisability and consistency, the logos were applied across a professional suite of stationery, including letterheads, compliment slips, business cards, office signage and site hording.
The new Thomas Sinden website was designed to reinforce the new brand identity while putting the visitor’s user journey at the core of the design, focusing on displaying and sharing content in a simple yet impactful way. Heavy emphasis is placed on the visuals of Thomas Sinden’s completed projects to highlight the quality and standard of their work.
Before publicly launching the new identity and website, Thomas Sinden organised an internal event to communicate the changes and ambitions for the company. Thomas Sinden wanted the team to fill excited about business growth to date and future plans. Zest suggested supplementing the event with a video and produced a 2-minute animated film that captured key milestones over the last 25 years. Following this Zest took the PowerPoint content and created an interactive, engaging presentation and take away brochure to support team commitment to the overarching strategy.
Thomas Sinden now has a modern identity that reflects their strategy today and positioning for the future. A strong relationship and understanding formed between Thomas Sinden and Zest, which enabled our team to anticipate needs and suggest a strategy that supported their big reveal internally. The reveal was very received by the team, board members, partners and customers alike.