Thomas Sinden – A milestone branding campaign

Evolving the Thomas Sinden brand for the future

Thomas Sinden asked us to evolve their brand identity for their group and subsidiary companies. They wanted their brand to embody the company they are today, while looking to its future.

The initial project included developing Thomas Sinden’s existing logos and designing a new website, although this grew to creating a special milestone year logo, an animation video and presentation to support the internal launch of the new brand look.

Professional creative to reflect high quality construction projects

We produced a bold, clean and uncomplicated group logo, alongside complementary subsidiary company logos and a 25-year logo. Sticking to the existing colour pallet to maintain recognisability and consistency, the logos were applied across a professional suite of stationery, including letterheads, compliment slips, business cards, office signage and site hording.

The website was designed and built to reinforce the new brand identity while putting the visitor’s user journey at the core of the design, focusing on displaying and sharing content in a simple yet impactful way. Heavy emphasis is placed on the visuals of completed projects to highlight the quality and standard of their work.

Thomas Sinden organised an internal event to launch their new identity and website to get the team excited about business growth and future plans. For this event, we created an interactive, engaging presentation, a brochure and a 2-minute animated film that captured key milestones over the last 25 years.

A modern identity

Thomas Sinden now has a modern identity that reflects their strategy and positioning for the future. We formed a strong relationship with Thomas Sinden and worked closely with them to anticipate their needs and support their internal launch, which was very well received by the team, board members, partners and customers alike.

Services Covered

  • Creative

    Creative

  • Digital

    Digital

  • Strategy

    Strategy

Zest Team Involved

Tom Kelly

Tom Kelly

Creative Designer

Laura Welfare

Laura Welfare

Senior Account Manager

David Gyertson

David Gyertson

Director of Digital