Developing a gamification approach
It was important that the competition was accessible, would be understood by hotels across Europe and that teams remained engaged throughout the campaign. As this ran over the summer period it was Olympics themed and made up of seven stages. Taking this theme, we developed each stage as a mini game, themed around a sport (fencing, swimming, shooting, equestrian and running) and aimed to educate hotel teams in the importance of the tools available to them. We developed the game’s concept, design, mechanism, undertook and managed the technical build and reported engagement levels at each stage of the competition.