Season 2 Website
When DS Virgin Racing approached us for a new website design, we knew we had to make it interactive, exciting, cutting edge and lightning-quick to load too! They have so much spur of the moment news to broadcast that we had to develop the perfect resolve for all their requirements and needs. DS-Virgin Racing need to satisfy a plethora of target groups including media, partners, sponsors, motor-racing tech fans and, ultimately, the world-wide Formula-e fan-base.
Our solution was to create a bright, vibrant, visually engaging site that captured the fan’s imagination through rich imagery of the cars, drivers and races. Load times were a critical factor though, so we poured a lot of time and effort into writing custom code to address key challenges, including serving up different sized images depending on the size of the device it was being used on, ensuring only smaller, lower resolution images were served on mobile devices.