Overview

Since winning the pitch at the beginning of 2017, Zest has worked with Betteshanger Park across all their brand touchpoints, building brand awareness and preparing them for the launch of their new visitor centre, opening summer 2018.

Betteshanger Park hoarding

Our Approach

Zest proposed a fresh creative route that used the existing elements of the Betteshanger Park brand, but brought in an injection of energy. New hoarding, a makeover of the temporary visitor centre and boards educating visitors about the project marked the transition between old and new visitor centres and take visitors on a journey of change.

Betteshanger Park social wall

In order to promote Betteshanger Park as a go-to destination during 2017, Zest created and distributed new leaflets, along with adverts to communicate upcoming events. We also managed the content and scheduling of targeted Facebook ads to drive ticket sales for specific events on the Betteshanger Park website.

Kent Mining Museum poster

The Result

“We have been working with Zest since the start of 2017 and from the outset the team have been a joy to work with. They have taken our brand and campaign creative to the next level. The creative output and application of it, both physically onsite and in marketing materials, has been outstanding. Zest’s account team go above and beyond, always providing workable solutions with immense attention to detail. We’re looking forward to working with them on future projects.”

Lynnette Crisp, Marketing and Communications Manager

Betteshanger Park map

Services Covered

  • Creative

    Creative

  • Digital

    Digital

  • PR

    PR

  • Strategy

    Strategy

Zest Team Involved

Mark Williams

Mark Williams

Senior Creative

Bruce Smith

Bruce Smith

Creative Lead

Holly Wood

Holly Wood

Account Manager

Virginie Giles

Virginie Giles

Head Of Client Services

Helen Davies

Helen Davies

Head Of Client Services