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A data-driven approach feeds into our campaign planning so we know how users have engaged with your business, using pixels and data insight tracking. It’s clever stuff.
We’ve mastered of the art of social advertising to help build your brand. We combine human creativity with data-led planning. As a full-service digital agency, we have expertise in all areas of paid media advertising from strategy and content creation to execution, opimisation and reporting. Our approach is audience first. We work with you to define your ideal customer then we recommend the right platforms and messages to reach them.
We start by picking the right tools…
Defining your target audience plays a pivotal role in determining the success of your social media campaigns. It is important to get right and test different segments against one another to find who is most engaged and likely to take desired actions.
The nature of your business and target audience will determine which social media platform or combination of is best to meet your objectives. Each platform has specific strengths and using our knowledge and expertise we choose the right strategy for you.
A campaign is only as good as its creative. We are lucky to be a fully integrated marketing agency with a team of talented designers on hand to create out-of-this-world artwork which is impossible to ignore. The quality of your landing pages is equally important. Our UX team are on hand to create optimised blueprints or to create bespoke campaign landing pages that convert.
You’ve warmed up your audience at the top of the purchase funnel. Great! Now it’s time to use clever remarketing techniques to continuously remind and develop engagement across channels. Warm audiences deliver the best results, so we use conversion funnels to target users with the right message, at the right time.
Test & refine
No time to sit back and relax. After launching a campaign there is plenty more work to do. From the moment we push campaigns live, we track key performance metrics and continuously tweak and optimise what we are doing. This is how we know your campaigns are working hard to get the most from your budget.
Tracking & Reporting
Whether your goal is to boost relevant traffic or improve your conversions, we provide you with regular weekly and monthly reports which highlights key performance metrics so you can monitor your return on investment.
Snapchat Paid Media
YouTube Video Ads
TikTok Viral Videos