Zest announces partnership with former Sun Royal Correspondent and Defence Editor Duncan Larcombe, who is taking on the role as Director. Working with us, he will add to the services already provided in house. This includes crisis communications, reputation management, personal brand promotion and media training.
Before making this move, he spent 19 years in journalism where he started his career at the Kent and Sussex Courier as a reporter. After three years he was promoted to Chief reporter before moving to the Ferrari Press Agency. In 2001 he joined The Sun as a general news reporter which was followed by promotion to senior reporter. Here he went on to be Royal Correspondent and later editor and spent five years covering Princes William and Harry.
In 2009 he was promoted to Defence Editor and was tasked with heading the paper’s coverage of the military and in particular the war in Afghanistan. Following this he returned to royal reporting before leaving to write a biography on Prince William.
Managing Director, Belinda Collins, comments:
“We are really pleased to go into partnership with Duncan. He brings something extra to our offering with his Fleet Street connections and experience in crisis and reputation management. This will also add value to clients by looking at the gaps in their marketing plans and seeing how PR can help fill them. This also fits in nicely with our plans of growing the agency to compete with other medium sized national agencies. This now means our current clients have full access to a range of services, making us a one-stop-shop for all their needs from brand and web design, to PR and social media services.”
Duncan said: “I had an amazing time travelling the world and I built a good working relationship with Prince William. I was also privileged to visit Afghanistan to report on our troops. However, all things come to an end and I felt now was the right time to write a new chapter in my career.
“I therefore decided that this move was a no-brainer. Zest have an excellent track record, are well respected and have ambitions to grow. I have been thinking about setting up in PR for a while now and after hearing about Belinda’s plans for Zest, it helped me make that decision.”
About Duncan Larcombe
- Duncan was born in Kent.
- He began working at the Kent and Sussex Courier group in 1997 after graduating from university.
- Three years later he was appointed Chief Reporter before moving on to Ferrari Press Agency.
- During his time at Ferrari he covered a range of national newspaper stories including the tragic death of Sevenoaks resident Lucy Blackman in Japan, the SAS hero John White who underwent a sex change and the failed diamond robbery at the Millennium Dome.
- In 2001 he joined The Sun as a general news reporter. In his first five years at the paper he covered a wide range of stories from the 9/11 atrocity to the Bali Bomb attacks the following year. He also covered the Soham Murders of Holly Wells and Jessica Chapman as well as the floods in Boscastle and David Beckham’s affair with Rebecca Loose.
- He was promoted to senior reporter in 2004 following his reporting on the Leicester City rape scandal in Spain and The Sun’s campaign to bring Daleks back to Doctor Who.
- At the end of 2004 he covered the Asian Tsunami and won an award for my coverage of 10-year-old Tilly Smith, an English girl whose geography lesson helped her save at least 200 people on a beach from the tidal wave.
- In Jan 2005 he broke the story of Prince Harry wearing a Nazi outfit to a fancy dress party which again won Front Page of the Year in the UK press awards.
- He was then promoted to Royal Correspondent and later editor and spent five years covering the antics of Princes William and Harry.
- During that time he developed a close working relationship with the princess and their media advisors and worked behind the scenes helping to develop a strategy to avoid the Royals from being pursued by the paparazzi to avoid another Diana scenario.
- In 2009 he was promoted to Defence Editor and was tasked with heading the paper’s coverage of the military and in particular the war in Afghanistan. Part of the job saw him also overseeing the Sun Military Awards where he judged alongside Prince Charles, Catherine Jenkins, Andy McNab, Ross Kemp, and others.
- As a war correspondent he made four trips to Afghanistan embedding with British forces in the front line. He also worked to brief the military on dealing with the media and wrote regular articles for the Force’s magazine.
- When Prince William and Kate Middleton’s engagement was announced in 2010, he was moved back to head up the paper’s Royal coverage and resumed working with the US television network ABC.
- In May 2016 he left The Sun after securing a publishing deal to write a biography about Prince Harry for Harper Collins.