Introducing ZestGen

ZestGen is a new digital venture by Zest The Agency, designed to service a growing client base with a digital-first approach to marketing.

While we’ve been operating as a full-service, integrated agency for many years now, a couple of years ago we made a conscious decision to ramp up our inhouse digital capabilities. This was to both support our integrated marketing services, and make sure we were ahead of the game in terms of digital development and digital marketing knowledge.

Over the past two years the team has grown and developed rapidly, working on some key digital-only accounts for Delicious Magazine, Mazars and the Royal School of Needlework. We have come to realise that some clients’ primary focus is purely digital driven, without the need for a wider integrated approach.

We want to continue that digital drive alongside supporting integrated clients like Southampton Boat ShowLocate in Kent and DS Virgin Racing.

How is ZestGen different to Zest The Agency?

ZestGen is different only in the sense that it allows us to provide a specifically digitally-focussed service to our customers. Acting as a digital centre of excellence, it means we can sell ourselves as a digital agency for business who only want our digital services. It’s simple really!

ZestGen is very much a constituent part of Zest The Agency. We all work on one floor from our headquarters in Kent and will continue to do so, making sure our clients continue to receive the exceptional quality service they have become accustomed to.

Dedicated to delivering real business results

Working across digital marketinguser experience, web development, and digital strategy, the ZestGen team is dedicated to helping businesses use digital to build stronger, more connected, long-term conversations online with their customers.

As the digital team has grown, it has helped to shape the way we work as an agency as a whole, and brought a fresh team-centric and data driven approach to delivering for our clients. Working together to solve our clients’ problems, and to help each other, we each bring more to the table than just one core skill and, through real collaboration, can be so much more than the sum of our parts.

We are very excited about the developments of ZestGen and the positive impact it will not only have on our clients businesses but also the opportunities it provides for us to grow and evolve how we work as an agency as a whole. It’s a platform for our teams to grow and push their abilities and understanding further to help drive success for our clients’ organisations moving forward.