We start by picking the right tools...
Research of the competitor landscape – who they are, their strengths, weaknesses, what they’re doing well, where they’re falling short – helps to create a backdrop for brand positioning and strategy, as well as aiding with product feature ideas and design inspiration.
User / Audience Interviews
Often used in the discovery phase of the design process to gain insight into what users think and feel about a brand, product or a particular experience. They provide the raw material needed to inform personas and journey maps. They can also come into play later down the line, supporting usability testing.
Value Proposition Development
A framework that helps ensure there is a fit between the idea and the market. It takes a detailed view of the relationship between the intended customer segments and the value proposition, by highlighting how the idea “creates gains” and “relieves pains” for them, as well as providing vision and guidance for strategy and design.
Outlining your brand’s mission, image and core values, it’s a tool that aims to unite the entire team. Establishing a common visual and verbal language for everyone that comes into contact with your brand, as well as the story that the brand needs to tell.
A way of presenting a brand as a persona. An archetype acts as a lighthouse for a brand’s motivations, its symbology, values, and behaviours, making it more recognisable and relatable to target audiences who share the same value system.
A concept is the creative vehicle that communicates the fundamental idea behind the campaign to your audience. It forms the tipping point from problem to possible solution. Concept development includes the basic principles for idea generation as well as the steps that carry the idea through to selection.
How to stand out for all the right reasons
The story behind why Darren and Sam wanted to reinstate the legacy of distilling in the County town was so rich in history and detail, it was very exciting.