Zest has been working closely with Priority Freight to lead the way towards a more confident and competitive brand look and feel. The client felt that their existing branding didn’t do justice to the scale of their business: a global corporation that is bringing increasingly serious competition to the logistics market. They tasked us with an evolution of their existing brand to create standout and pique the interest of customers.
We responded with exactly that, an evolution of the brand that retains the elements of the brand that have built up equity over the years – such as the brand colours and logo – and supported these with a set of guidelines that provides consistency across all comms.
This included an ‘ownable’ gradient line, corporate font, use of statistic lock-ups that highlight the scale of the business and a suite of bespoke graphic devices that ‘track’ the key information on the page. The work has been met with real enthusiasm by Priority Freight and we have since supported them in rolling it out across their full collateral, including brochures, leaflets and press advertising.
We also supplied content to bring to life a whole new-look website, produced a brand film that highlighted the full extent of their exciting business, and activated a monthly e-Newsletter programme. That’s not to mention the planning and management of their 20th Anniversary event that catered for 250 employees and their families.